Client: Resonance Consultancy

If you look around this new riverside Calgary community, signs of construction are underway and the developer needed to mark this moment with some exciting imagery.

Highlighting the Simmons building, a local landmark, I delivered the concept that great things are starting and the writing is literally on the wall. This idea stemmed on the thought “what if the Simmons building could talk?”

For these images the messages on the wall were actually projected rather than using Photoshop. We used a scissor lift to position a massive ultra-bright cinema projector for the plaza and corner shot. Erected scaffolding over the river bank to get back far enough for the shot of the river steps. We shot into the wee hours with perfect weather conditions. Gorgeous evening. Everything was lit with continuous lights to capture movement.

Ironically, shortly after this campaign ran, Calgary experienced catastrophic flooding to the area from the Bow river.

Each were a composite of 6 or 7 plates not including the towers which were rendered by the architect, Riddell Kurczaba.

© stu ross