Client: Wasserman+Partners

Where is it that people make their mortgage decisions? Not in a branch but at home. The concept for this campaign was ‘a mortgage that puts people’s needs first’ with headings like “The Israel & Dean Mortgage”. No models or actors here, just people who are members of Vancity Credit Union.

The main application for these ads was online banner ads so they needed to read well at a small size and be space efficient. 

© stu ross