Client: Wasserman+Partners

We wanted to feature unique and tucked away locations that only Vancouverites would know and recognize, and what says Vancouver-feel-good-summer and local-food pleasure more than wild blackberries? To show a wide variety of people living the life they want—but in a very simple everyday feel—we jammed on metaphors for growth, good health, good relationships, and good food. No models or actors here, just people who are members of Vancity Credit Union.

© stu ross