Client: PARC Retirement Living

Pacific Arbour was undergoing a name-change and building a new website so required fresh shots for their image library.

Usually when a client requests the talent to be “mature”, it usually means they want someone who is 60 years old but looks more like 45. For this shoot the opposite was true, the target was 70+ and the older they looked, the better. 

The location was in the most luxurious retirement building I’ve ever seen. Every piece of art throughout was original and was home to 3 Steinway grand pianos. 

© stu ross