Campaign headline: You're only a DD if you stop before your first drink.

With sports it’s about working the angles, and the same goes for this shot. The keys, the glass and the sports figures are not in the proportion you see in the final image, which makes composites like this a challenge. A precise and consistent shooting angle for each element has to be properly calculated, or the whole image will feel off. Even the reflections in the glass have to be just so. Because these images were meant to be seen up-close and personal—they were posted at urinals and hand-dryers—they had to be tight and clean, too.

© stu ross